We develop AR for mainstream platforms

iOS

iOS

We can help you design and create intuitive AR effects for iOS devices through hosting the effects on WedCam AR/VR Platform or help you to develop your custom app

Android

Android

We can help you design and create intuitive AR effects for Android devices through hosting the effects on WedCam AR/VR Platform or help you to develop your custom app

WedCam

WedCam

WedCam is an award winning Augmented Reality (AR) Platform for iOS and Android developed by Creote Studio, which can significantly help you reduce the cost of your AR investment.

Talk to us if you require custom platforms

What is Augmented Reality (AR)?

Augmented Reality (AR) can add a whole new dimension to your product, marketing materials, instructions etc that helps you connect with your customer in a way that is never seen before. More over, it creates a much more enriched experience for your user and allows them to interact back with you. The most widely adopted AR approach is through the camera lens on mobile phones and tablets. Through the eyes of the mobile devices, digital contents are being laid on top of physical products, preserving the touch and feel of the physical products but at the same time, adding in the live and spontaneous interactivity and enriched information onto the things around you.

AR does not only serves as a gimmick to attract the attention of your customers, but it could also add tremendous values to your brand and products through carefully designed AR effects. Designing AR effects with realistic values from the end users’ perspective as a solution is our core focus at Creote Studio, and the creativities from our designers can help you create unforgettable experiences to your customers. Meanwhile, interactivity serves as a key element to be implemented into AR in order to add a whole new dimension to the overall experience. AR is an effective tool to combine virtual elements into the Physical World, but we have to think beyond the tool functionality in order to create values for the experience. Interactions can trigger additional information, and it gives users the flexibility to choose what they want to find out more about. Interactions can trigger other AR effects to appear, extending the experience from one effect to multiple effects. Interactions can also create interesting communications that engages users’ attention and attracts interests in your brand, products and services. Think of AR with interactions as a tool to combine the Physical, Mobile, Web, and Gaming Worlds together. All information and functionalies can be combined into one single experience. Users only need a single device and everything that they needed can be realized in a convenient and fun way. There is a lot of flexibility in integrating AR with interactions.

We offer the service to build custom apps for your brand and company. But if you are looking for a more cost effective way to implement AR into your company’s promotions or products, we are now offering our award winning multi-purpose AR platform WedCam at a fraction of the development costs of a custom app, giving you the flexibility to put your investments into user experience design, rather than spending on development of technologies that are not related to your business.

Marketing & Promotion

AR is a very effective tool for product visualization. On traditional marketing materials such as brochures and leaflets, the limited space for images and text on a single page often cannot include a lot of information that allows your potential customer to learn about your products’ design, functionalities, and values that your products provide. This could lead to losing of potential sales as the customers did not get the chance to fully learn about your products before making the decision of not purchasing. This is also the reason why a majority of consumers in the market still prefers to shop at retail stores instead of Online, as they can physically see the products in front of them, giving them a greater idea of what the products are like. I’m sure we all agree that being able to visualize the products can dramatically help consumers to understand, hence increasing the chances of converting into sales. Augmented Reality (AR) can help your customers to visualize your products in 3D as if they are looking at the physical product right off your brochure or leaflet.

 

AR can effectively help you extend the values of your existing products. Your products can serve its primary purpose in the Physical World, and with AR as an add-on experience for your products. Different virtual elements can be integrated into your products giving different experiences. For example, AR effects can be embedded into the packaging of your product, giving a sneak peek preview of the product in 3 dimensional format even when the customer has not opened the packaging. AR can also extend the experience after the product has been used, with the combination of interactions and visual contents, the experience can become much more interesting and exciting. We can integrate a cloud system to manage the AR effects and control the contents that are being displayed. This can add dynamic factors to the overall effect letting the user experience something different everytime, and in turn extends the life cycle of the product. Activities can also be captured on the cloud giving you easy access to information for further enhancements.

 

Way Finding & Navigation

Location specific AR is useful for cases where the AR effects is required to be presented at specific locations, such as virtual shop, maintenance, tour guides, and more. There are different ways to trigger AR effects based on location. The most common approaches are GPS location tracking and beacon based close range location tracking systems. It could help track your users’ locations and trigger the appropriate AR effects when they are within a location that you have setup. We can also take advantage of the gyroscope and compass built into modern smart devices and use the data to determine the direction and orientation that the user is facing, making the AR effects blend into the users’ surroundings. This kind of location proximity can be used indoor, for instance, shopping mall, exhibition, supermarket etc. It’s easier to navigate indoors when you can see your surroundings. Not just look at a dot on a grid, but move through space naturally as contextual information conforms to your view . Users can simply point the AR camera up and follow the direction according to their devices. Such function can be also used for tourism, where you can hold up the phone and point the AR camera to the sights, so to see pop-ups of the introduction and history of the architects, as if you are with a local guide walking you through the country.

 

This function can also be embedded into the vehicles so that the navigation will appear on the window in front of the driver, meanwhile, it can track the vehicle’s surroundings in order to guide the driver to the destination. By utilising such technology, the driver does not need to tilt his head to look at the GPS which may cause potential accidents. Drivers simply need to concentrate to the his front and the Augmented Reality technology will handle the rest. It can also show the speed and fuel left in the vehicle, hence driver can single-mindedly devoted to his front and reduce the possibilities of side-tracking the driver.

Exhibition & Event

Experience is the most important aspect of an exhibition or museum visit. Visitors are actively seeking experience as a journey as they travel through the isles and displays of the venue. Creating interactive installations can often be very expensive, and only limited number of visitors are able to experience each area at a single time. AR can serve as a much more effective tool to provide interactive experiences to the visitors. Not only that it is flexible to provide any sort of interaction, game elements and tour guides can also be integrated into the same effect to provide a seamless experience to the visitors. There is also no limitations on the number of concurrent users on a single effect at one time. Each visitor can use their own mobile devices to help exhibitions and museums save costs on interactive installations. Location based systems such as beacons can also be integrated and provide interactions and information based on the visitor’s physical location within the exhibition or museum.

When organising an event or exhibition, it is crucial to have as many people as you wish to attend the event in order to maximise the effectiveness of it. Invitation cards are essential to each and every event, however, they only consist of information and instructions where the personal and emotional touch are being left out. Also, the information and messages that organiser would like to convey are limited to the size of paper and format of the channel. A creative way to utilise the invitation card is to use Augmented Reality technology embedded to it, so that organiser can easily grab audience’s attention and arouse their curiosity to your event.

A 3D model can be displayed to give a sneak peek on the product you were about to show for a product launch event, and attracts interests and curiosity of your guests to attend the event. An animation or video of your company’s representative or yourself can also appear and stand right on top of the invitation card to greet and invite the guests in person. We can also add in various dynamic elements to the Invitation Card such as an RSVP system, where guests can register to attend the event right inside the AR effects, helping you organize your attendance list and manage your guests all on the Invitation Card. The same concept can be applied to a Thank You Card as a souvenir and that could extend the experience even after the guests have left the event.

Games

The hype with Pokemon Go has proven that the immersive experience created through AR can greatly enhance the users’ engagements and inclination of interests in a game. The same goes in the reversed way. Gamification has become a hot topic where integration of game elements into business can create valuable motivations and engagements. With game concepts and social elements integrated into AR effects, the whole experience can become much more dynamic, fun and captivating to the user, which greatly extends the life cycle of the effects, and further extend the continuity and sustainability that attracts new users to engage and more attention to your brand, products and services. Unlike virtual reality gaming, which often requires a separate room or confined area to create an immersive environment, augmented reality gaming uses the existing environment and creates a playing field within it. While virtual reality games require specialized VR headsets, only some augmented reality systems use them.

More advanced AR games may actually build an environment from user surroundings. Such a game could involve, for example, in-game characters climbing from coffee tables to sofas on virtual bridges. Environment creation is a time-consuming task in game making and there is a constant demand for new scenery because once a user has explored an environment fully they want to move on to a different one. AR gaming expands the playing field, taking advantage of the diversity of the real-world environment to keep the games interesting. Pokémon GO, considered the breakthrough AR app for gaming, uses a smartphone’s camera, gyroscope, clock and GPS and to enable a location-based augmented reality environment. A map of the current environment displays on the screen and a rustle of grass indicates the presence of a Pokémon; a tap of the touchscreen brings up the capture display. In AR mode, the screen displays Pokémon in the user’s real-world environment.

Operation & Maintenance

Training is an essential part of knowledge management for many businesses and organizations, especially those that involve day to day maintenance work in their operations. Huge amount of investments and resources are spent throughout the year on training to equip related staff with the essential knowledge in their maintenance work to ensure the quality of their performance. However, conventional training approaches are not effective. Handling procedures for rare scenarios and cases that do not occur on a frequent basis are often forgotten, and refreshment trainings are required to be provided from time to time hoping that the staff can handle the rare scenarios when they do occur. The reality is that it is impossible for any person to memorize all standard procedures for all operations and scenarios, especially those that do not occur in a constant basis. Off-site support maybe a viable solution, but it also highly dependent on whether the support staff has enough knowledge to help out the on-site colleague, and it would require additional training which consumes resources and incurs costs. Knowledge conveyed during trainings may not be permanent as staff may leave the company or organization, and creates great obstacles for the overall knowledge management. What if there is a system that holds all standard procedures and will be able to guide individual staff through their daily routines and tasks without extensive training? What if the investments made for knowledge management can become permanent and gradually expand as new procedures are being introduced into the operations?

 

It is now all possible thanks to Augmented Reality (AR). Effective implementation of AR and a knowledge management system can help you significantly reduce your operation costs and improve performance quality in a long run. AR can act as a visual assistance that guides you through a process step by step. With the integration of 3D object recognition and simultaneous localiztiaon and mapping (SLAM), the learning and operation process can become a visual walkthrough without the need to pull out a stack of documentations or call for assistance. The user only needs to point the AR app camera of the device onto the desired object, and a step by step guide will appear right on top of the object, telling the user how to complete the required task in a way that is very easy to understand. Traditional documentations often are very hard to illustrate the exact process and which component of the object to work with, but with AR, the exact screw to take out or the exact valve to remove can be shown in 3D with animations, letting you know exactly where the component is and actions required to take to complete the process..

What can AR do?

AR can help your brand create awareness through creating a wow effect that attracts your potential customers. It can also convey in-depth information about your products and services, giving them a chance to really learn about the benefits in what you provide. With the integration of interactivity, users can freely access information that are of interest to them. There are limitless application for AR, check out more AR extension below!

Interactive Exhibition

Interactive Exhibition

Visitor can use their own mobile devices to help exhibitions and museums save costs on interactive installations. Location based systems such as beacons can also be integrated and provide interactions and information based on the visitor’s physical location within the exhibition or museum, so to enhance and improve the whole journey.

Location Proximity

Location Proximity

GPS can track your users’ locations and trigger the appropriate AR effects when they are within a location that you have setup. We can also take advantage of the gyroscope and compass built into modern smart devices and use the data to determine the direction and orientation that the user is facing, making the AR effects blend into the users’ surroundings.

Private Showroom

Private Showroom

Through AR, we can effectively turn the printed page into a private showroom dedicated to a specific product or service that you provide. Other interactive features can be implemented into the same AR effects to connect the users to your company such as buttons for calling or emailing customer service to inquire about a specific product or service.

Business Reports

Business Reports

When readers point the cameras of their mobile devices onto designated sections of the company report, interactive contents such as videos, 3D models, and animations could appear on the pages that help you tell your messages in a much more interesting way.

Product Visualisation

Product Visualisation

Being able to visualize the products can dramatically help consumers to understand, hence increasing the chances of converting into sales. Augmented Reality (AR) can help your customers to visualize your products in 3D as if they are looking at the physical product right off your brochure or leaflet.

Game Technology

Game Technology

The hype with Pokemon Go has proven that the immersive experience created through AR can greatly enhance the users’ engagements and inclination of interests in a game. With game concepts and social elements integrated into AR effects, the whole experience can become much more dynamic, which greatly extends the life cycle of the effects.

Tracking Systems

Tracking Systems

There are different AR recognition techniques that we can choose to deploy for your AR experience, including 2D image recognition, 3D object recognition, simultaneous localization and mapping (SLAM), location based tracking, word recognition, code recognition, smart terrain, and superimposition. Each AR method has it’s advantage and serves different purposes.

Interior Design

Interior Design

AR lets you embed enriched information onto your promotion brochures that cannot possibly do with traditional printing. 3D models with 360 degrees view of your product can instantly appear on the brochures letting your customers visualise exactly what your products look like without physically getting their hands onto it.

Invitation Card

Invitation Card

A 3D model can be displayed to give a sneak peek on the product you were about to show for a product launch event, or an animation or video of your company’s representative can also appear to greet and invite the guests in person. We can add in various dynamic elements such as an RSVP system, where guests can register to attend the event right inside the AR effects.

Coloring Book

Coloring Book

After children have completed coloring in a page or an object, all they have to do is to point the AR camera onto the completed drawing and the objects will come to live in 3D right on top of the page. Children can interact with the object through the AR camera and learn about various features of the object.

Product Extension

Product Extension

AR effects can be embedded into the packaging of your product, giving a sneak peek preview of the product in 3 dimensional format even when the customer has not opened the packaging. This can add dynamic factors to the overall effect letting the user experience something different everytime, and in turn extends the life cycle of the product.

Maintenance and Training

Maintenance and Training

By using this maintenance and training method integrated with AR, users can point the AR camera to the machine and it will teach the user how to fix the machine step by step, they do not need to visit the physical shop whenever they come across with problems, all they will need to do is simply open the app and they can solve the problems by themselves.

Cloud Infrastructure

Cloud Infrastructure

User data can be managed through a cloud server and details of each AR effect can be managed through a content management system (CMS) over the Internet, making the effect a lot more flexible and easy to control. The advantage of a cloud system is that all data is consolidated into one single database, letting you analyze important information for future development.

Interactive Solution

Interactive Solution

AR is an effective tool to combine virtual elements into the Physical World, but we have to think beyond the tool functionality in order to create values for the experience. Users only need a single device and everything that they needed can be realized in a convenient and fun way. There is a lot of flexibility in integrating AR with interactions.

Integrated E-Commerce

Integrated E-Commerce

An AR effect can serve as a visual display of your products through your printed marketing materials. Potential customers can learn about the appearance and functionalities of your product, they can also preview the products in a specific specification that fits their needs. Integration with appropriate web technologies, customers can order straight from the AR effect.

Check out some of our work

Be sure to check out our WedCam AR/VR Platform

WedCam is an award winning AR/VR platform designed and developed by Creote Studio. It is a free app for iOS and Android that let’s you host your AR/VR contents and effects without the need to develop your own app. Just consider WedCam to be the YouTube for AR/VR, it could dramatically save you costs for developments but at the same time, allowing you and your customers to experience the amazing AR/VR experiences.

Click here to check out the WedCam page. Be sure to check out the AR products that we are currently offering under the WedCam platform!

Other thoughts?

You maybe wondering whats the difference between VR and AR. Both of them shares the same objective of providing immersive experiences for users with virtual elements and interactions. The main difference is that with VR, users are isolated from the reality and immersed into a computed virtual world. While with AR, users are still in touch with the reality with virtual contents overlaid onto objects in the real world. Both technologies can actually accompany each other and combine into a Mixed Reality experience.

AR applications do not limit to only the ones listed above, and possibilities are beyond your imaginations. Talk to us now and discuss some crazy ideas!

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