Location specific AR is useful for cases where the AR effects is required to be presented at specific locations, such as virtual shop, maintenance, tour guides, and more. There are different ways to trigger AR effects based on location. The most common approaches are GPS location tracking and beacon based close range location tracking systems. It could help track your users’ locations and trigger the appropriate AR effects when they are within a location that you have setup. We can also take advantage of the gyroscope and compass built into modern smart devices and use the data to determine the direction and orientation that the user is facing, making the AR effects blend into the users’ surroundings. This kind of location proximity can be used indoor, for instance, shopping mall, exhibition, supermarket etc. It’s easier to navigate indoors when you can see your surroundings. Not just look at a dot on a grid, but move through space naturally as contextual information conforms to your view . Users can simply point the AR camera up and follow the direction according to their devices. Such function can be also used for tourism, where you can hold up the phone and point the AR camera to the sights, so to see pop-ups of the introduction and history of the architects, as if you are with a local guide walking you through the country.
This function can also be embedded into the vehicles so that the navigation will appear on the window in front of the driver, meanwhile, it can track the vehicle’s surroundings in order to guide the driver to the destination. By utilising such technology, the driver does not need to tilt his head to look at the GPS which may cause potential accidents. Drivers simply need to concentrate to the his front and the Augmented Reality technology will handle the rest. It can also show the speed and fuel left in the vehicle, hence driver can single-mindedly devoted to his front and reduce the possibilities of side-tracking the driver.