The Difference Between Web AR and App Based AR

Augmented Reality (AR) is an emerging technology that has been gaining a lot of attention in recent years. It is a technology that superimposes digital information on the real-world environment, providing users with an interactive and immersive experience. AR has many applications, ranging from gaming to education to healthcare. With the rise of AR, there has been a debate over which platform is better for AR – app-based or web-based. In this article, we will compare app-based and web-based AR and their applications.

App-based AR:

App-based AR requires users to download an application on their mobile device to access AR content. The application uses the device’s camera and sensors to track the real-world environment and superimpose digital content on it. App-based AR provides a more immersive experience compared to web-based AR as it allows for more complex and interactive content.

One of the most popular app-based AR applications is Pokemon Go. The game uses AR to superimpose digital Pokemon on the real world, providing users with an immersive experience. App-based AR is also commonly used in retail, allowing customers to try on clothes virtually or see how furniture would look in their home.

However, app-based AR has some limitations. Users need to download a separate application for each AR experience, which can be time-consuming and take up storage space on their device. App-based AR also requires a powerful device with a good camera and sensors, which may limit its accessibility.

Web-based AR:

Web-based AR does not require users to download a separate application as it runs on a web browser. It uses the device’s camera and sensors to track the real-world environment and superimpose digital content on it. Web-based AR is more accessible compared to app-based AR as it does not require users to download a separate application.

One of the most popular web-based AR applications is the Google Lens. The application uses AR to provide information about objects in the real world, such as identifying plants or translating a foreign language. Web-based AR is also commonly used in marketing, allowing customers to scan a QR code and access AR content.

However, web-based AR has some limitations. It is less immersive compared to app-based AR as it has limited access to the device’s camera and sensors. Web-based AR also has limitations in terms of the complexity of the content it can provide.

Conclusion:

Both app-based and web-based AR have their advantages and disadvantages, and the choice between them depends on the application’s needs. App-based AR provides a more immersive experience and interactive content but requires users to download a separate application. Web-based AR is more accessible but has limitations in terms of complexity and immersiveness. As AR technology continues to develop, we can expect to see more innovations and applications in both app-based and web-based platforms.