The hype with Pokemon Go has proven that the immersive experience created through AR can greatly enhance the users’ engagements and inclination of interests in a game. The same goes in the reversed way. Gamification has become a hot topic where integration of game elements into business can create valuable motivations and engagements. With game concepts and social elements integrated into AR effects, the whole experience can become much more dynamic, fun and captivating to the user, which greatly extends the life cycle of the effects, and further extend the continuity and sustainability that attracts new users to engage and more attention to your brand, products and services.

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