Interactivity is a key element to be implemented into AR in order to add a whole new dimension to the overall experience. AR is an effective tool to combine virtual elements into the Physical World, but we have to think beyond the tool functionality in order to create values for the experience. Interactions can trigger additional information, and it gives users the flexibility to choose what they want to find out more about. Interactions can trigger other AR effects to appear, extending the experience from one effect to multiple effects. Interactions can also create interesting communications that engages users’ attention and attracts interests in your brand, products and services. Think of AR with interactions as a tool to combine the Physical, Mobile, Web, and Gaming Worlds together. All information and functionalities can be combined into one single experience. Users only need a single device and everything that they needed can be realized in a convenient and fun way. There is a lot of flexibility in integrating AR with interactions.

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